![]() ![]() Streaming services – including YouTube, Apple Music, Deezer and Tidal – signalled that the era of ownership was over. In the decade afterwards, the music industry remade itself in Spotify’s image. Spotify would be “better than piracy”, thought its 23-year-old creator, Daniel Ek. Five thousand miles away from Oakland, California, another startup millionaire was launching his own music service in Stockholm, one that would give listeners access to everything ever recorded. Bandcamp would take care of the fiddly stuff – transcoding music into different formats, payments, analytics – and take a 15% cut of every sale. W hen Ethan Diamond founded Bandcamp in 2008, he imagined it an alternative to MySpace: an easy-to-use website where bands could interact with fans and sell music.
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